{"id":235,"date":"2024-08-16T18:13:42","date_gmt":"2024-08-16T16:13:42","guid":{"rendered":"https:\/\/mailnjoy.com\/blog\/?post_type=glossary&#038;p=235"},"modified":"2024-10-22T17:58:28","modified_gmt":"2024-10-22T15:58:28","slug":"sms","status":"publish","type":"glossary","link":"https:\/\/mailnjoy.com\/blog\/glossary\/sms\/","title":{"rendered":"SMS"},"content":{"rendered":"\r\n<p style=\"font-size: 18px;\">SMS signifie \u201c<strong>Short Message Service<\/strong>\u201d<br \/><br \/>Le SMS est un mode de communication num\u00e9rique qui a \u00e9t\u00e9 invent\u00e9 en 1992, et qui permet d&#8217;\u00e9changer des messages textes d&#8217;une personne \u00e0 l&#8217;autre au moyen d&#8217;un t\u00e9l\u00e9phone portable.<br \/>Couramment appel\u00e9 \u201c<strong>texto<\/strong>\u201d, il s&#8217;agit d&#8217;un message simple (sans \u00e9motic\u00f4ne ou image), d&#8217;une taille maximale de 162 caract\u00e8res, qui est utilisable sur l&#8217;ensemble des t\u00e9l\u00e9phones portables, c&#8217;est \u00e0 dire m\u00eame sur les pr\u00e9d\u00e9cesseurs des actuels smartphones.<br \/><br \/>Il ne faut pas confondre le SMS avec le MMS, qui est une extension de ce dernier, et permet de pallier certaines de ces limitations.<br \/><br \/>Ayant connu une forte utilisation au d\u00e9but des ann\u00e9es 2000, le SMS a depuis perdu en int\u00e9r\u00eat et en utilisation, et est peu \u00e0 peu remplac\u00e9 par les r\u00e9seaux sociaux et les applications de messagerie instantan\u00e9e (type Whatsapp), qui permettent des \u00e9changes de groupes plus ais\u00e9s et moins restreints. <br \/>On estime que l&#8217;apog\u00e9e de la technologie du SMS a \u00e9t\u00e9 atteinte entre 2014 et 2016, o\u00f9 rien qu&#8217;en France il s&#8217;est \u00e9chang\u00e9 pas moins de 200 milliards de SMS \u00e0 l&#8217;ann\u00e9e. Depuis cette date, il est estim\u00e9 qu&#8217;environ 15% de SMS en moins sont \u00e9chang\u00e9s chaque ann\u00e9e, et ce \u00e0 travers le monde.<br \/>Le SMS reste n\u00e9anmoins un moyen de communication encore <a href=\"https:\/\/mailnjoy.com\/blog\/communication-marketing-sms-vs-email\/\">tr\u00e8s pris\u00e9 par les entreprises<\/a>, qui les utilisent pour d\u00e9marcher leurs clients et proposer des promotions ou des services commerciaux.<br \/><br \/>Les principales alternatives aux SMS sont donc aujourd&#8217;hui les emails, les messageries instantan\u00e9es ou les r\u00e9seaux sociaux.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>SMS signifie \u201cShort Message Service\u201d Le SMS est un mode de communication num\u00e9rique qui a \u00e9t\u00e9 invent\u00e9 en 1992, et qui permet d&#8217;\u00e9changer des messages textes d&#8217;une personne \u00e0 l&#8217;autre au moyen d&#8217;un t\u00e9l\u00e9phone portable.Couramment appel\u00e9 \u201ctexto\u201d, il s&#8217;agit d&#8217;un message simple (sans \u00e9motic\u00f4ne ou image), d&#8217;une taille maximale de 162 caract\u00e8res, qui est utilisable [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"template":"","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"glossary-cat":[],"class_list":["post-235","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00e9finition : SMS<\/title>\n<meta name=\"description\" content=\"Le SMS est un mode de communication num\u00e9rique qui a \u00e9t\u00e9 invent\u00e9 en 1992, et qui permet d&#039;\u00e9changer des messages textes d&#039;une personne \u00e0 l&#039;autre au moyen d&#039;un t\u00e9l\u00e9phone portable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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