{"id":462,"date":"2024-08-23T10:24:53","date_gmt":"2024-08-23T08:24:53","guid":{"rendered":"https:\/\/mailnjoy.com\/blog\/?post_type=glossary&#038;p=462"},"modified":"2024-11-29T10:55:12","modified_gmt":"2024-11-29T09:55:12","slug":"mailtester","status":"publish","type":"glossary","link":"https:\/\/mailnjoy.com\/blog\/glossary\/mailtester\/","title":{"rendered":"Mailtester"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">Un <strong>mail tester<\/strong>, \u00e9galement appel\u00e9 <strong>v\u00e9rificateur d&#8217;email<\/strong>, est un logiciel qui permet de v\u00e9rifier une adresse email ou une liste d&#8217;adresses email.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\">Les adresses emails se d\u00e9gradant au fil du temps (chaque jour des milliers sont supprim\u00e9es et n&#8217;existent plus, et beaucoup d&#8217;autres sont cr\u00e9\u00e9es), le r\u00f4le d&#8217;un mailtester est de v\u00e9rifier que les adresses check\u00e9es sont encore valides et peuvent \u00eatre utilis\u00e9es pour une campagne emailing (ou pour un envoi simple d&#8217;email).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\">Le fondement d&#8217;un mailtester est de permettre de <strong>donner le statut de la boite email test\u00e9e sans jamais envoyer aucun email r\u00e9el sur celle-ci<\/strong>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\">Le Mailtester est un composant essentiel dans l&#8217;\u00e9cosyst\u00e8me de l&#8217;email marketing car il <strong>permet de diminuer le taux de hard bounce<\/strong> des listes d&#8217;email, et ainsi augmenter la d\u00e9livrabilit\u00e9 des campagnes publicitaires par email. <\/span><br \/>\n<span style=\"font-size: 14pt;\">En travaillant sur la dataquality, le mailtester permet aux principaux ESP (tels que gmail, hotmail, yahoo, etc) de percevoir que l&#8217;annonceur est une personne qui suit les &#8220;best practices&#8221; de l&#8217;Emailing, et donc qu&#8217;il est digne de confiance et ne doit pas \u00eatre confondu avec un spammeur. <\/span><br \/>\n<span style=\"font-size: 14pt;\">Le maintien d&#8217;une bonne hygi\u00e8ne de ses listes emails au travers d&#8217;un mailtester <strong>permet ainsi d&#8217;aider progressivement l&#8217;annonceur \u00e0 atteindre la bo\u00eete INBOX<\/strong> (au lieu de la bo\u00eete de promotion ou de spam).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\">La m\u00e9trique du taux de hard bounce \u00e9tant tr\u00e8s suivi et utilis\u00e9e par les routeurs email, l&#8217;utilisation r\u00e9guli\u00e8re d&#8217;une solution de v\u00e9rification email permet \u00e9galement \u00e0 un annonceur de diminuer son taux de hard bounce (en dessous de la limite maximale de 5%), et ainsi de ne pas \u00eatre bloqu\u00e9 par les routeurs lors de ses envois.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\">La d\u00e9gradation des emails d&#8217;une liste est estim\u00e9e entre 3% et 7% chaque ann\u00e9e, c&#8217;est pourquoi il est conseill\u00e9 \u00e0 un annonceur de faire v\u00e9rifier ses emails par un <a href=\"https:\/\/mailnjoy.com\/blog\/mailtester-qualite\">mail tester de qualit\u00e9<\/a> une \u00e0 deux fois par an, pour s&#8217;affranchir des risques de d\u00e9gradation de sa r\u00e9putation, et pr\u00e9server son ROI.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un mail tester, \u00e9galement appel\u00e9 v\u00e9rificateur d&#8217;email, est un logiciel qui permet de v\u00e9rifier une adresse email ou une liste d&#8217;adresses email. &nbsp; Les adresses emails se d\u00e9gradant au fil du temps (chaque jour des milliers sont supprim\u00e9es et n&#8217;existent plus, et beaucoup d&#8217;autres sont cr\u00e9\u00e9es), le r\u00f4le d&#8217;un mailtester est de v\u00e9rifier que les [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"template":"","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"glossary-cat":[],"class_list":["post-462","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mail tester : d\u00e9finition et utilisations<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrir ce qu&#039;est un mail tester et quel est l&#039;int\u00e9r\u00eat de la v\u00e9rification email dans l&#039;\u00e9cosyst\u00e8me de l&#039;email marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailnjoy.com\/blog\/glossary\/mailtester\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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