{"id":629,"date":"2024-08-27T15:33:12","date_gmt":"2024-08-27T13:33:12","guid":{"rendered":"https:\/\/mailnjoy.com\/blog\/?post_type=glossary&p=629"},"modified":"2024-11-29T11:01:09","modified_gmt":"2024-11-29T10:01:09","slug":"soft-bounce","status":"publish","type":"glossary","link":"https:\/\/mailnjoy.com\/blog\/glossary\/soft-bounce\/","title":{"rendered":"Soft bounce"},"content":{"rendered":"

Un soft bounce<\/strong>, \u00e9galement appel\u00e9 “rebond mou<\/strong>“, est une notion du marketing par email.<\/span><\/p>\n

Il d\u00e9signe une notification de r\u00e9ception en \u00e9chec d’un message envoy\u00e9 \u00e0 une adresse email. A l’oppos\u00e9 du hard bounce, le soft bounce est une notification d\u2019\u00e9chec temporaire<\/strong>, qui indique que l’adresse concern\u00e9e n’a pas pu recevoir l’email envoy\u00e9 lors de cet envoi, mais que l’adresse de r\u00e9ception existe bien<\/strong>.<\/span><\/p>\n

 <\/p>\n

Diff\u00e9rentes causes peuvent \u00eatre responsables d’un soft bounce, les principales \u00e9tant :<\/span><\/p>\n

 <\/p>\n

– un serveur SMTP destinataire \u00e9teint, ou dysfonctionnel<\/strong> au moment de l’envoi de l’email<\/span>
\n– un serveur SMTP destinataire surcharg\u00e9<\/strong> au moment de l’envoi de l’email
\n– la bo\u00eete email du destinataire est pleine<\/strong> et ne peut plus recevoir aucun email
\n<\/span>– un blocage temporaire de l’email envoy\u00e9 car la r\u00e9putation de l’IP ou du domaine \u00e9metteur est consid\u00e9r\u00e9 comme suspect<\/strong><\/span>
\n– un blocage temporaire de l’email envoy\u00e9 suite \u00e0 un trop grande nombre d’envois d’emails vers le m\u00eame domaine en un laps de temps trop court<\/strong><\/span>
\n– un blocage temporaire de l’email envoy\u00e9 suite \u00e0 une suspicion de contenu de type spam<\/strong><\/span><\/p>\n

 <\/p>\n

Quoi que soit la raison du blocage, la notification re\u00e7u de soft bounce indique que le contenu du mail n’a pas pu \u00eatre remis au destinataire<\/strong>, et que le serveur \u00e9metteur a arr\u00eat\u00e9 d’essayer de le d\u00e9livrer (donc que le message n’a pas \u00e9t\u00e9 re\u00e7u et ne le sera pas, sauf \u00e0 demander un nouvel envoi de celui ci)<\/span><\/p>\n

Tout comme le hard bounce, le soft bounce est envoy\u00e9 g\u00e9n\u00e9ralement vers l’adresse email \u00e9mettrice du message (champ “FROM:” de l’en-t\u00eate), par le serveur SMTP destinataire de l’email (champ “TO:” de l’en-t\u00eate).<\/span><\/p>\n

 <\/p>\n

\u00c9tant donn\u00e9 les multiples causes possibles pouvant g\u00e9n\u00e9rer ce type de bounce, diff\u00e9rents codes de retour seront utilis\u00e9s par les serveurs SMTP pour indiquer qu’il s’agit d’un soft bounce, principalement dans la gamme des codes “45x” (par exemple le message “450 mailbox full” pour une bo\u00eete email pleine)<\/span><\/p>\n

 <\/p>\n

Tout comme pour les hard bounce, les routeurs emails v\u00e9rifient les taux moyens de soft bounces de leurs clients, afin de d\u00e9tecter de possibles probl\u00e8mes de d\u00e9livrabilit\u00e9 des domaines \u00e9metteur ou des IP d’envois. Un taux de soft bounce trop \u00e9lev\u00e9 est donc une m\u00e9trique importante qui indique souvent une r\u00e9putation d\u00e9grad\u00e9e de l\u2019\u00e9metteur<\/strong>, associ\u00e9 \u00e0 des probl\u00e8mes r\u00e9currents d’envoi de ses emails.<\/span><\/p>\n

 <\/p>\n

A la diff\u00e9rence des hard bounce, les soft bounce sont associ\u00e9s \u00e0 une configuration sp\u00e9cifique (qui a \u00e9t\u00e9 utilis\u00e9e lors de l’envoi du message), et n’indique donc pas qu’une boite email soit invalide. Ils indiqueront donc une probl\u00e8me dans la livraison d’un email sp\u00e9cifique, et non pas une information de bo\u00eete email destinataire inexistante<\/strong>.
\nIls ne seront donc pas forc\u00e9ment d\u00e9tect\u00e9s par les outils v\u00e9rificateurs email, lesquels d\u00e9tectent avant tout les emails invalides (hard bounce). A noter cependant que certains type de soft bounce pourront toutefois \u00eatre d\u00e9tect\u00e9s par les mail tester de bonne qualit\u00e9<\/a> (par exemple les email dont la bo\u00eete est pleine)<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Un soft bounce, \u00e9galement appel\u00e9 “rebond mou“, est une notion du marketing par email. Il d\u00e9signe une notification de r\u00e9ception en \u00e9chec d’un message envoy\u00e9 \u00e0 une adresse email. A l’oppos\u00e9 du hard bounce, le soft bounce est une notification d\u2019\u00e9chec temporaire, qui indique que l’adresse concern\u00e9e n’a pas pu recevoir l’email envoy\u00e9 lors de […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"template":"","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"glossary-cat":[],"class_list":["post-629","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nSoft bounce : d\u00e9finition et utilisations<\/title>\n<meta name=\"description\" content=\"Qu'est ce que le soft bounce en Emailing. Notions techniques et place dans l'\u00e9cosyst\u00e8me du marketing par email\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailnjoy.com\/blog\/glossary\/soft-bounce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soft bounce : d\u00e9finition et utilisations\" \/>\n<meta property=\"og:description\" content=\"Qu'est ce que le soft bounce en Emailing. Notions techniques et place dans l'\u00e9cosyst\u00e8me du marketing par email\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailnjoy.com\/blog\/glossary\/soft-bounce\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Mailnjoy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailnjoy\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-29T10:01:09+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mailnjoy.com\/blog\/glossary\/soft-bounce\/\",\"url\":\"https:\/\/mailnjoy.com\/blog\/glossary\/soft-bounce\/\",\"name\":\"Soft bounce : d\u00e9finition et utilisations\",\"isPartOf\":{\"@id\":\"https:\/\/mailnjoy.com\/blog\/#website\"},\"datePublished\":\"2024-08-27T13:33:12+00:00\",\"dateModified\":\"2024-11-29T10:01:09+00:00\",\"description\":\"Qu'est ce que le soft bounce en Emailing. Notions techniques et place dans l'\u00e9cosyst\u00e8me du marketing par email\",\"breadcrumb\":{\"@id\":\"https:\/\/mailnjoy.com\/blog\/glossary\/soft-bounce\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mailnjoy.com\/blog\/glossary\/soft-bounce\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mailnjoy.com\/blog\/glossary\/soft-bounce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/mailnjoy.com\/blog\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Soft bounce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mailnjoy.com\/blog\/#website\",\"url\":\"https:\/\/mailnjoy.com\/blog\/\",\"name\":\"Blog Mailnjoy\",\"description\":\"R\u00e9flexions et analyses dans le monde de l'emailing\",\"publisher\":{\"@id\":\"https:\/\/mailnjoy.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mailnjoy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mailnjoy.com\/blog\/#organization\",\"name\":\"Mailnjoy\",\"url\":\"https:\/\/mailnjoy.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/mailnjoy.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2024\/08\/logo-mailnjoy.jpg\",\"contentUrl\":\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2024\/08\/logo-mailnjoy.jpg\",\"width\":702,\"height\":496,\"caption\":\"Mailnjoy\"},\"image\":{\"@id\":\"https:\/\/mailnjoy.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Mailnjoy\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Soft bounce : d\u00e9finition et utilisations","description":"Qu'est ce que le soft bounce en Emailing. Notions techniques et place dans l'\u00e9cosyst\u00e8me du marketing par email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailnjoy.com\/blog\/glossary\/soft-bounce\/","og_locale":"fr_FR","og_type":"article","og_title":"Soft bounce : d\u00e9finition et utilisations","og_description":"Qu'est ce que le soft bounce en Emailing. Notions techniques et place dans l'\u00e9cosyst\u00e8me du marketing par email","og_url":"https:\/\/mailnjoy.com\/blog\/glossary\/soft-bounce\/","og_site_name":"Blog Mailnjoy","article_publisher":"https:\/\/www.facebook.com\/Mailnjoy","article_modified_time":"2024-11-29T10:01:09+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mailnjoy.com\/blog\/glossary\/soft-bounce\/","url":"https:\/\/mailnjoy.com\/blog\/glossary\/soft-bounce\/","name":"Soft bounce : d\u00e9finition et utilisations","isPartOf":{"@id":"https:\/\/mailnjoy.com\/blog\/#website"},"datePublished":"2024-08-27T13:33:12+00:00","dateModified":"2024-11-29T10:01:09+00:00","description":"Qu'est ce que le soft bounce en Emailing. Notions techniques et place dans l'\u00e9cosyst\u00e8me du marketing par email","breadcrumb":{"@id":"https:\/\/mailnjoy.com\/blog\/glossary\/soft-bounce\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailnjoy.com\/blog\/glossary\/soft-bounce\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mailnjoy.com\/blog\/glossary\/soft-bounce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/mailnjoy.com\/blog\/es\/"},{"@type":"ListItem","position":2,"name":"Soft bounce"}]},{"@type":"WebSite","@id":"https:\/\/mailnjoy.com\/blog\/#website","url":"https:\/\/mailnjoy.com\/blog\/","name":"Blog Mailnjoy","description":"R\u00e9flexions et analyses dans le monde de l'emailing","publisher":{"@id":"https:\/\/mailnjoy.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailnjoy.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/mailnjoy.com\/blog\/#organization","name":"Mailnjoy","url":"https:\/\/mailnjoy.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/mailnjoy.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2024\/08\/logo-mailnjoy.jpg","contentUrl":"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2024\/08\/logo-mailnjoy.jpg","width":702,"height":496,"caption":"Mailnjoy"},"image":{"@id":"https:\/\/mailnjoy.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Mailnjoy"]}]}},"lang":"fr","translations":{"fr":629,"en":708,"es":906},"related_terms":"rebond mou","external_url":"","internal_reference_id":"","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/mailnjoy.com\/blog\/wp-json\/wp\/v2\/glossary\/629"}],"collection":[{"href":"https:\/\/mailnjoy.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mailnjoy.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/mailnjoy.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":10,"href":"https:\/\/mailnjoy.com\/blog\/wp-json\/wp\/v2\/glossary\/629\/revisions"}],"predecessor-version":[{"id":712,"href":"https:\/\/mailnjoy.com\/blog\/wp-json\/wp\/v2\/glossary\/629\/revisions\/712"}],"wp:attachment":[{"href":"https:\/\/mailnjoy.com\/blog\/wp-json\/wp\/v2\/media?parent=629"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/mailnjoy.com\/blog\/wp-json\/wp\/v2\/glossary-cat?post=629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}