{"id":898,"date":"2024-09-21T14:43:36","date_gmt":"2024-09-21T12:43:36","guid":{"rendered":"https:\/\/mailnjoy.com\/blog\/?post_type=glossary&p=898"},"modified":"2024-11-29T11:16:05","modified_gmt":"2024-11-29T10:16:05","slug":"rebote-duro","status":"publish","type":"glossary","link":"https:\/\/mailnjoy.com\/blog\/es\/glossary\/rebote-duro\/","title":{"rendered":"Rebote duro"},"content":{"rendered":"

Un<\/span> rebote<\/span> duro, <\/span><\/strong>tambi\u00e9n llamado<\/span><\/span><\/span><\/span> “hard bounce”<\/span><\/strong> es<\/span> un<\/span> concepto<\/span> de<\/span> email<\/span> marketing<\/span>.<\/span><\/span><\/span><\/p>\n

Se refiere a una notificaci\u00f3n de que un mensaje enviado a una direcci\u00f3n de correo electr\u00f3nico se ha recibido sin \u00e9xito. <\/span>A diferencia de un rebote suave, un rebote duro es una notificaci\u00f3n de fallo definitiva, que indica que la direcci\u00f3n de email en cuesti\u00f3n no puede recibir un email.<\/span><\/span><\/p>\n

 <\/p>\n

La causa principal de esta notificaci\u00f3n de fallo es el hecho de que la direcci\u00f3n de correo electr\u00f3nico contactada no existe<\/strong> (o ya no existe).<\/span><\/p>\n


\nPor lo general, el rebote duro es enviado a la direcci\u00f3n de correo electr\u00f3nico desde la que se envi\u00f3 el mensaje (el campo “FROM:” de la cabecera), por el servidor SMTP al que se envi\u00f3 el correo electr\u00f3nico (el campo “TO:” de la cabecera).
\n<\/span>En email marketing, es pr\u00e1ctica habitual personalizar la cabecera del correo electr\u00f3nico enviado para modificar los campos “Return-Path:” y as\u00ed poder indicar a qu\u00e9 direcci\u00f3n de correo electr\u00f3nico debe enviarse esta notificaci\u00f3n de rebote en caso de que no se entregue el correo electr\u00f3nico (sustituyendo a la direcci\u00f3n del remitente). <\/span>El objetivo es centralizar los mensajes de rebote duro en una direcci\u00f3n de correo electr\u00f3nico espec\u00edfica, que luego se analizar\u00e1 para identificar todas las direcciones no v\u00e1lidas en una campa\u00f1a de correo electr\u00f3nico.<\/span><\/span><\/p>\n


\nDesde un punto de vista t\u00e9cnico, un rebote consiste generalmente en un mensaje personalizado por el servidor SMTP que lo env\u00eda, y un c\u00f3digo de retorno espec\u00edfico<\/strong> que indica la raz\u00f3n precisa del rebote. <\/span>Entre los c\u00f3digos de retorno utilizados por SMTP, el c\u00f3digo “550 5.1.1” es el m\u00e1s utilizado para designar un rebote duro<\/strong>.<\/span><\/span><\/p>\n


\nLa tasa de rebote duro es una m\u00e9trica importante en el marketing por correo electr\u00f3nico<\/strong> para juzgar la calidad de los anunciantes, que ser\u00e1n examinados constantemente por los programa de correo electr\u00f3nico masivo. <\/span>Si la tasa de rebote duro es demasiado alta, puede ser una raz\u00f3n leg\u00edtima para que el enrutador de correo electr\u00f3nico bloquee el env\u00edo.<\/span><\/span><\/p>\n


\nPara asegurarse de que se puede utilizar una direcci\u00f3n de correo electr\u00f3nico y de que no generar\u00e1 un rebote duro, es posible utilizar software como un comprobador de direcciones de correo electr\u00f3nico, que proporcionar\u00e1 esta informaci\u00f3n antes de que se env\u00ede un correo electr\u00f3nico.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Un rebote duro, tambi\u00e9n llamado “hard bounce” es un concepto de email marketing. Se refiere a una notificaci\u00f3n de que un mensaje enviado a una direcci\u00f3n de correo electr\u00f3nico se ha recibido sin \u00e9xito. A diferencia de un rebote suave, un rebote duro es una notificaci\u00f3n de fallo definitiva, que indica que la direcci\u00f3n de […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"template":"","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"glossary-cat":[],"class_list":["post-898","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nRebote duro : definici\u00f3n y usos<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es el rebote duro en email marketing? 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