{"id":125,"date":"2024-08-15T18:02:32","date_gmt":"2024-08-15T16:02:32","guid":{"rendered":"https:\/\/mailnjoy.com\/blog\/?p=125"},"modified":"2025-02-03T20:07:17","modified_gmt":"2025-02-03T19:07:17","slug":"marketing-communication-sms-vs-email","status":"publish","type":"post","link":"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/","title":{"rendered":"marketing communication: SMS vs. email"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Contenu \/ Content \/ Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/#Digital_communications_mediums\" title=\"Digital communications mediums\">Digital communications mediums<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/#SMS_Marketing\" title=\"SMS Marketing\">SMS Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/#Email_Marketing\" title=\"Email Marketing\">Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/#Conclusion_is_there_a_winner\" title=\"Conclusion: is there a winner?\">Conclusion: is there a winner?<\/a><\/li><\/ul><\/nav><\/div>\n\r\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-cd1dca88f87c08eaaca6458c24e80d4f\">\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-6bbdfcc29abf4d2d2094d1a24c020ac5\"><span class=\"ez-toc-section\" id=\"Digital_communications_mediums\"><\/span><strong>Digital communications mediums<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\r\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\r\n<p style=\"font-size: 18px;\">In this article, we&#8217;ll take a closer look at SMS (text messages) and emails, which enables written, personalized communications, and compare the main technical aspects that differentiate these two popular marketing channels.<\/p>\r\n<\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"> <\/div><\/div>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n<\/div><\/div>\r\n\r\n\r\n<div class=\"wp-block-image is-resized\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"758\" height=\"186\" class=\"wp-image-124\" style=\"width: 497px; height: auto;\" src=\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2020\/12\/aa-1.png\" alt=\"email vs sms\" srcset=\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2020\/12\/aa-1.png 758w, https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2020\/12\/aa-1-300x74.png 300w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/figure><\/div>\r\n\r\n\r\n<p style=\"font-size: 18px;\">Commercial SMS messages are widely used and appreciated. At first glance, it would be tempting to think that, apart from their price and the size of their respective content, email and SMS are relatively similar. We might also think that the way to launch an email campaign is identical to the way to launch an SMS campaign&#8230; But as is often the case, the truth lies elsewhere, and we&#8217;re going to show you where the main differences lie!<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-c6d1c54799cdab95da1f5074d8dc6cfc\"><span class=\"ez-toc-section\" id=\"SMS_Marketing\"><\/span><strong>SMS Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"331\" class=\"wp-image-182\" style=\"width: 864px; height: auto;\" src=\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2024\/08\/avantages-inconvenient-EN-SMS.png\" alt=\"Advantages disadvantages SMS\" srcset=\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2024\/08\/avantages-inconvenient-EN-SMS.png 751w, https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2024\/08\/avantages-inconvenient-EN-SMS-300x132.png 300w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/figure><\/div>\r\n\r\n\r\n<p style=\"font-size: 18px;\"><a href=\"https:\/\/info.digitaleo.fr\/sms-marketing\">SMS marketing<\/a> is based on a financial arrangement between :<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"font-size: 18px;\">A third-party aggregator (for example <a href=\"https:\/\/www.twilio.com\/en-us\/solutions\/text-marketing\">twilio<\/a>) that acts as a buffer, receiving SMS requests from advertisers.<\/li>\r\n\r\n\r\n\r\n<li style=\"font-size: 18px;\">The various cell phone operators (for example in USA: UScellular, VoLTE, LTE , Verizon, &#8230;).<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p style=\"font-size: 18px;\">When an advertiser requests SMS messages to be sent to its prospects\/customers, the aggregator receives the order and routes them to the various operators who then send them to the end customers. <br \/>To do this, the aggregator uses specific legal advertising routes in the form of &#8220;short codes&#8221; (such as 30XXX or 85XXX), enabling end customers to identify at a glance that the sender of the SMS is a professional and that the type of SMS is &#8220;commercial&#8221;.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"351\" class=\"wp-image-202\" style=\"width: 379px; height: auto;\" src=\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2024\/08\/Repartition-operateur-agregateur.EN_.png\" alt=\"aggregator operator profit distribution\" srcset=\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2024\/08\/Repartition-operateur-agregateur.EN_.png 375w, https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2024\/08\/Repartition-operateur-agregateur.EN_-300x281.png 300w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/figure><\/div>\r\n\r\n\r\n<p style=\"font-size: 18px;\">This mechanism is ruled by financial agreements with operators, who recover over 90% of the cost of the SMS billed! The remaining 10% goes to the aggregator. This financial split means that operators have no interest in implementing anti-spam policies, because they&#8217;re the big winners every time!<\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 18px;\">These arrangements between the parties mean that SMS is a communication medium with the advantage of being simple (you don&#8217;t need to understand anything in particular to send an SMS campaign correctly, all you have to do is pay), but with a very limited size (160 characters), no image and a very high unit price.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"281\" class=\"wp-image-187\" style=\"width: 805px; height: auto;\" src=\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2024\/08\/relation-client-broker-agregateur-EN.png\" alt=\"SMS marketing actors\" srcset=\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2024\/08\/relation-client-broker-agregateur-EN.png 1024w, https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2024\/08\/relation-client-broker-agregateur-EN-300x82.png 300w, https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2024\/08\/relation-client-broker-agregateur-EN-768x211.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\r\n\r\n\r\n<p style=\"font-size: 18px;\">However, given the high costs involved for any advertiser wishing to use SMS marketing, a parallel market has expended for several years, with &#8220;low-cost&#8221; aggregators now offering to route SMS messages without going through official advertising channels (with short codes). The way used here is to send SMS campaigns directly through a stack of standard SIM cards (like +1 123-XXX-XXXX), in order to avoid the high costs incurred by operators, and thus reduce the total cost price of SMS marketing.<br \/>Although this process is still tolerated to some extent, it constitutes a circumvention of the marketing use of SMS (through SIM cards of personal phones), and may generate numerous problems for the advertiser (customers not being directly aware of the SMS advertising content before opening, as it is not clearly displayed through the short code 30XXX or 85XXX). <br \/>Moreover, given the operators&#8217; loss of benefits from SMS marketing, it&#8217;s a safe bet that this misuse of SMS marketing will soon no longer be possible, or even legal. <br \/><br \/>In conclusion, SMS is a useful and attractive marketing medium, but it rarely stands alone. Hence the widespread adoption by advertisers of multi-channel mechanisms that combine SMS and email marketing.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-7b99b12a3a449d386cbce3c36533021b\"><span class=\"ez-toc-section\" id=\"Email_Marketing\"><\/span><strong>Email Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"331\" class=\"wp-image-183\" style=\"width: 878px; height: auto;\" src=\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2024\/08\/avantages-inconvenient-EN-EMAIL.png\" alt=\"Advantages disadvantages email\" srcset=\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2024\/08\/avantages-inconvenient-EN-EMAIL.png 751w, https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2024\/08\/avantages-inconvenient-EN-EMAIL-300x132.png 300w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/figure><\/div>\r\n\r\n\r\n<p style=\"font-size: 18px;\">Emailing world runs on totally different concepts from those of SMS. These concepts can give a false perception of complexity for those who are new to email marketing, or who have only worked with SMS campaigns.<\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 18px;\">However, as we&#8217;ll see later, the right word would be &#8220;challenging&#8221;, meaning that it requires more involvement from the advertiser (mostly a &#8220;time involvement&#8221;), which one will directly drive the results efficiency (which can be very different between two separate advertisers depending on the involvement made).<\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 18px;\">Let&#8217;s take a look at the mechanisms behind email marketing, and the different players involved.<br \/>Unlike SMS, the sending aggregator (also known as an &#8220;email router&#8221; on emailing) is not mandatory, even though it is mostly used by companies, as it makes the sending setup easier. End operators (such as UScellular, Verizon, &#8230;) are replaced by receiving domains, the main ones being Gmail, Yahoo, Outlook, and others.<\/p>\r\n\r\n\r\n<div class=\"wp-block-image is-resized\">\r\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"249\" height=\"231\" class=\"wp-image-119\" style=\"width: 187px; height: auto;\" src=\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2020\/12\/ff.png\" alt=\"spam email\" \/><\/figure><\/div>\r\n\r\n\r\n<p style=\"font-size: 18px;\">Unlike mobile operators, which make profits of each SMS sent, receiving domains don&#8217;t make any money for delivering emails to recipients&#8217; inboxes. <br \/>It&#8217;s mainly in this specific difference that emailing complexity lies: it&#8217;s much cheaper because it&#8217;s not ruled by a business model between operators.<br \/>On the other hand, its very low cost means that huge quantities of emails are sent every day, and a large proportion of these are spam or other unwanted emails.<\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 18px;\">\u00a0<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n<div class=\"wp-block-image is-resized\">\r\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"277\" height=\"175\" class=\"wp-image-185\" style=\"width: 215px; height: auto;\" src=\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2024\/08\/Main-categories.png\" alt=\"categories email\" \/><\/figure><\/div>\r\n\r\n\r\n<p style=\"font-size: 18px;\">When it comes to email marketing campaigns, it is necessary to differentiate yourself from the mass of unwanted emails and be relevant about what you send. So it&#8217;s essential to show that the campaigns you send out are legitimate, i.e. authorized by your customers, and that they really want to receive and read your emails. If you fail on that step, then your emails will at best be directed to a spam box, if not rejected outright.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p style=\"font-size: 18px;\">Various mechanisms have been applied by receiving domains to separate spammers from real marketers. All these mechanisms are based on the gradual assignment of a reputation metric that is attached to every advertiser who is sending email campaigns. It&#8217;s important to understand that as soon as you launch an email marketing campaign, the various receiving domains will assign you a rating. This rating, based on various technical (and user engagement) criteria, will be the key to your success, and can be can be assessed indirectly through metrics such as open and click rates of your marketing campaigns. <br \/>Of course, this rating evolves over time (positively or negatively), so it&#8217;s essential to be persistent on implementing &#8220;emailing best practices&#8221; on the long run, to ensure that the good reputation achieved over time can be sustained.<br \/>In the next articles, we&#8217;ll be taking a closer look at the main aspects needed to ensure that your domain&#8217;s reputation progresses over time, helping your email marketing campaigns to be a success.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-7a5b0baaf29fe766d3caaf346c34e417\"><span class=\"ez-toc-section\" id=\"Conclusion_is_there_a_winner\"><\/span><strong>Conclusion<\/strong>: <strong>is there a winner?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-116\" style=\"width: 384px; height: auto;\" src=\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2020\/12\/shutterstock_63777550.jpg\" alt=\"duel sms email\" srcset=\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2020\/12\/shutterstock_63777550.jpg 1000w, https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2020\/12\/shutterstock_63777550-300x200.jpg 300w, https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2020\/12\/shutterstock_63777550-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\r\n\r\n\r\n\r\n<p style=\"font-size: 18px;\">As you have probably already understood from reading this article, there cannot be any &#8220;winner&#8221; in this match, because that would be as subjective as claiming that sweet food is better (or worse) than savoury food&#8230; it depends above all on individual tastes and needs. <br \/>Here we&#8217;re in the same situation, where both channels are highly appreciated and allow you to reach your customers in a way that&#8217;s unique to each one, with advantages and drawbacks that are inherent to each method.<br \/><br \/>Ultimately, the best choice in order to benefit from the power of these two marketing tools is to work on multi-channel mode, i.e. to use both SMS marketing AND email marketing. Depending on the specific customer campaign goals, the content to be presented, the length of information to be transmitted, and the preferred choices of different customer segments, the final choice will sometimes be SMS and sometimes be email (and will vary other time). Both channel can also be used at the same time if you want to multiply marketing opportunities.<br \/><br \/>Of course, it&#8217;s important to keep in mind that SMS marketing setup is easy, but with emailing you&#8217;ll need to make some technical configuration of your web domain before sending, in order to really reach all the expected benefits.<\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator has-css-opacity\" \/>\r\n\r\n\r\n<p><em>Next, a series of articles on the keys to success in email marketing.<\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Digital communications mediums &nbsp; &nbsp; In this article, we&#8217;ll take a closer look at SMS (text messages) and emails, which enables written, personalized communications, and compare the main technical aspects that differentiate these two popular marketing channels. &nbsp; Commercial SMS messages are widely used and appreciated. At first glance, it would be tempting to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[23],"tags":[],"class_list":["post-125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>marketing communication: SMS vs. email - Blog Mailnjoy<\/title>\n<meta name=\"description\" content=\"SMS vs Email: discover the fundamental differences between SMS and Email marketing, through their respective strengths and weaknesses\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"marketing communication: SMS vs. email - Blog Mailnjoy\" \/>\n<meta property=\"og:description\" content=\"SMS vs Email: discover the fundamental differences between SMS and Email marketing, through their respective strengths and weaknesses\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Mailnjoy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailnjoy\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-15T16:02:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-03T19:07:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2020\/12\/pngegg.png\" \/>\n\t<meta property=\"og:image:width\" content=\"877\" \/>\n\t<meta property=\"og:image:height\" content=\"593\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sonya Lambert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonya Lambert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/\"},\"author\":{\"name\":\"Sonya Lambert\",\"@id\":\"https:\/\/mailnjoy.com\/blog\/#\/schema\/person\/f5e66cfda572acabd8d2f8b4141705aa\"},\"headline\":\"marketing communication: SMS vs. email\",\"datePublished\":\"2024-08-15T16:02:32+00:00\",\"dateModified\":\"2025-02-03T19:07:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/\"},\"wordCount\":1265,\"publisher\":{\"@id\":\"https:\/\/mailnjoy.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2020\/12\/pngegg.png\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/\",\"url\":\"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/\",\"name\":\"marketing communication: SMS vs. email - Blog Mailnjoy\",\"isPartOf\":{\"@id\":\"https:\/\/mailnjoy.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2020\/12\/pngegg.png\",\"datePublished\":\"2024-08-15T16:02:32+00:00\",\"dateModified\":\"2025-02-03T19:07:17+00:00\",\"description\":\"SMS vs Email: discover the fundamental differences between SMS and Email marketing, through their respective strengths and weaknesses\",\"breadcrumb\":{\"@id\":\"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/#primaryimage\",\"url\":\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2020\/12\/pngegg.png\",\"contentUrl\":\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2020\/12\/pngegg.png\",\"width\":877,\"height\":593},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/mailnjoy.com\/blog\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"marketing communication: SMS vs. email\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mailnjoy.com\/blog\/#website\",\"url\":\"https:\/\/mailnjoy.com\/blog\/\",\"name\":\"Blog Mailnjoy\",\"description\":\"R\u00e9flexions et analyses dans le monde de l&#039;emailing\",\"publisher\":{\"@id\":\"https:\/\/mailnjoy.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mailnjoy.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mailnjoy.com\/blog\/#organization\",\"name\":\"Mailnjoy\",\"url\":\"https:\/\/mailnjoy.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/mailnjoy.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2024\/08\/logo-mailnjoy.jpg\",\"contentUrl\":\"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2024\/08\/logo-mailnjoy.jpg\",\"width\":702,\"height\":496,\"caption\":\"Mailnjoy\"},\"image\":{\"@id\":\"https:\/\/mailnjoy.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Mailnjoy\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mailnjoy.com\/blog\/#\/schema\/person\/f5e66cfda572acabd8d2f8b4141705aa\",\"name\":\"Sonya Lambert\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/mailnjoy.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3fe369bdcb514a97991915f315a004bc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3fe369bdcb514a97991915f315a004bc?s=96&d=mm&r=g\",\"caption\":\"Sonya Lambert\"},\"description\":\"V\u00e9ritable passionn\u00e9e du marketing et de la communication, Sonya partage son exp\u00e9rience et ses conseils au travers d'articles sur l'univers de l'Emailing\",\"sameAs\":[\"https:\/\/mailnjoy.com\"],\"url\":\"https:\/\/mailnjoy.com\/blog\/author\/sonya-lambertmailnjoy-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"marketing communication: SMS vs. email - Blog Mailnjoy","description":"SMS vs Email: discover the fundamental differences between SMS and Email marketing, through their respective strengths and weaknesses","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/","og_locale":"fr_FR","og_type":"article","og_title":"marketing communication: SMS vs. email - Blog Mailnjoy","og_description":"SMS vs Email: discover the fundamental differences between SMS and Email marketing, through their respective strengths and weaknesses","og_url":"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/","og_site_name":"Blog Mailnjoy","article_publisher":"https:\/\/www.facebook.com\/Mailnjoy","article_published_time":"2024-08-15T16:02:32+00:00","article_modified_time":"2025-02-03T19:07:17+00:00","og_image":[{"width":877,"height":593,"url":"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2020\/12\/pngegg.png","type":"image\/png"}],"author":"Sonya Lambert","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Sonya Lambert","Dur\u00e9e de lecture estim\u00e9e":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/#article","isPartOf":{"@id":"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/"},"author":{"name":"Sonya Lambert","@id":"https:\/\/mailnjoy.com\/blog\/#\/schema\/person\/f5e66cfda572acabd8d2f8b4141705aa"},"headline":"marketing communication: SMS vs. email","datePublished":"2024-08-15T16:02:32+00:00","dateModified":"2025-02-03T19:07:17+00:00","mainEntityOfPage":{"@id":"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/"},"wordCount":1265,"publisher":{"@id":"https:\/\/mailnjoy.com\/blog\/#organization"},"image":{"@id":"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/#primaryimage"},"thumbnailUrl":"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2020\/12\/pngegg.png","articleSection":["Marketing"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/","url":"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/","name":"marketing communication: SMS vs. email - Blog Mailnjoy","isPartOf":{"@id":"https:\/\/mailnjoy.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/#primaryimage"},"image":{"@id":"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/#primaryimage"},"thumbnailUrl":"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2020\/12\/pngegg.png","datePublished":"2024-08-15T16:02:32+00:00","dateModified":"2025-02-03T19:07:17+00:00","description":"SMS vs Email: discover the fundamental differences between SMS and Email marketing, through their respective strengths and weaknesses","breadcrumb":{"@id":"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/#primaryimage","url":"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2020\/12\/pngegg.png","contentUrl":"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2020\/12\/pngegg.png","width":877,"height":593},{"@type":"BreadcrumbList","@id":"https:\/\/mailnjoy.com\/blog\/en\/marketing-communication-sms-vs-email\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/mailnjoy.com\/blog\/es\/"},{"@type":"ListItem","position":2,"name":"marketing communication: SMS vs. email"}]},{"@type":"WebSite","@id":"https:\/\/mailnjoy.com\/blog\/#website","url":"https:\/\/mailnjoy.com\/blog\/","name":"Blog Mailnjoy","description":"R\u00e9flexions et analyses dans le monde de l&#039;emailing","publisher":{"@id":"https:\/\/mailnjoy.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailnjoy.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/mailnjoy.com\/blog\/#organization","name":"Mailnjoy","url":"https:\/\/mailnjoy.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/mailnjoy.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2024\/08\/logo-mailnjoy.jpg","contentUrl":"https:\/\/mailnjoy.com\/blog\/wp-content\/uploads\/2024\/08\/logo-mailnjoy.jpg","width":702,"height":496,"caption":"Mailnjoy"},"image":{"@id":"https:\/\/mailnjoy.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Mailnjoy"]},{"@type":"Person","@id":"https:\/\/mailnjoy.com\/blog\/#\/schema\/person\/f5e66cfda572acabd8d2f8b4141705aa","name":"Sonya Lambert","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/mailnjoy.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3fe369bdcb514a97991915f315a004bc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3fe369bdcb514a97991915f315a004bc?s=96&d=mm&r=g","caption":"Sonya Lambert"},"description":"V\u00e9ritable passionn\u00e9e du marketing et de la communication, Sonya partage son exp\u00e9rience et ses conseils au travers d'articles sur l'univers de l'Emailing","sameAs":["https:\/\/mailnjoy.com"],"url":"https:\/\/mailnjoy.com\/blog\/author\/sonya-lambertmailnjoy-com\/"}]}},"modified_by":"Renaud Garelli","lang":"en","translations":{"en":125,"fr":38,"es":214},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/mailnjoy.com\/blog\/wp-json\/wp\/v2\/posts\/125"}],"collection":[{"href":"https:\/\/mailnjoy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailnjoy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailnjoy.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mailnjoy.com\/blog\/wp-json\/wp\/v2\/comments?post=125"}],"version-history":[{"count":52,"href":"https:\/\/mailnjoy.com\/blog\/wp-json\/wp\/v2\/posts\/125\/revisions"}],"predecessor-version":[{"id":1449,"href":"https:\/\/mailnjoy.com\/blog\/wp-json\/wp\/v2\/posts\/125\/revisions\/1449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailnjoy.com\/blog\/wp-json\/wp\/v2\/media\/117"}],"wp:attachment":[{"href":"https:\/\/mailnjoy.com\/blog\/wp-json\/wp\/v2\/media?parent=125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailnjoy.com\/blog\/wp-json\/wp\/v2\/categories?post=125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailnjoy.com\/blog\/wp-json\/wp\/v2\/tags?post=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}